Public Relations & Communication
Crafting compelling narratives and orchestrating meaningful experiences to build authentic connections between brands and their audiences.
As a Public Relations graduate, I am particularly interested in PR execution, event coordination, and partner/customer engagement. I aim to apply my skills in content development, planning, and communication to contribute to impactful PR campaigns.
Short-term: Gain hands-on experience in PR — supporting planning & execution of product promotion, coordinating events, and working with partners including companies, schools, and hospitals.
Long-term: Develop into a well-rounded PR specialist capable of managing brand communication, building stakeholder relationships, and executing large-scale PR campaigns.
Public Relations and Communication
2021 – 2025
IELTS Overall: 7.0 — CEFR B1-B2
Level 4 — English 6-Level Framework
Branding & Digital Marketing Lead
Planning guideline, campaign PR ideas, promotion concepts, social engagement & conversions, produced monthly promotional videos.
Freelance Social Manager
Managing social media accounts and content strategies for various clients.
Internal PR Intern
Planning internal PR, internal events, PR guidelines, campaign ideas.
Communications Executive (Marketing Assistant to CEO) & Internal PR
Design branding, POSM, logo design, social posts, script writing, content creation, planning & proposal development. Internal communication planning, writing internal content, designing materials, coordinating internal events.
Social Marketing
Content creator, social planner.
AnNam Village was a branding and marketing project I led as a freelancer. I was responsible for developing a comprehensive PR and branding plan across both online and offline channels. A key focus was ensuring the consistency and refinement of the brand's visual identity within its specific industry context.
Approximately 65% of my work focused on developing campaign plans, conducting competitor and audience research, and building the brand's visual and messaging guidelines. Another 25% involved producing and scheduling social media content. The remaining scope included managing video production and creating short-form footage for monthly promotional use.
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Training for Youth Union and Student Association Officers
Van Lang University — Faculty of PR and CommunicationsFreshmen Welcome Program for Class of 28
Van Lang University — Faculty of PR and CommunicationsA curated collection of additional projects and creative work that showcase my passion for PR, branding, and visual communication. Stay tuned for updates!
Coming Soon